Grammys 2025 sees a 10% drop in TV viewership
What's the story
The 67th Grammy Awards, which aired on CBS last Sunday, saw a decline in TV viewership from last year. The show drew in about 15.4 million viewers, a decline of nearly 10% from the 17.09 million who watched the 2024 edition—a post-pandemic record for the Grammys—according to Nielsen's same-day ratings. Despite the traditional viewership dip, CBS said the Grammys drove record social media engagement for a TV broadcast.
Digital success
Grammys set new record for social media engagement
The 2025 Grammy Awards broke a record for social media engagement. According to analytics firm Talkwalker, the show racked up over a staggering 102.2 million interactions across different social platforms. This level of engagement exceeds that of any single program in history, including Super Bowl broadcasts. Along with setting digital records, the 67th Grammys also contributed significantly to charitable causes. CBS and the Recording Academy said that the event helped raise $9 million for wildfire relief efforts in Los Angeles.
Show highlights
Highlights from the 67th Grammy Awards
Hosted by Trevor Noah, the 67th Grammy Awards ran for three hours and 45 minutes. From Chappell Roan, Sabrina Carpenter, and Doechii to The Weeknd, Charli XCX, and Stevie Wonder, the show had a host of performers. Beyoncé bagged her first Album of the Year win for Cowboy Carter while Kendrick Lamar won big for his song Not Like Us. Despite its length, the show received positive reviews from critics and audiences alike.
Viewership trends
Grammy Awards's viewership trends in the 2020s
The 15.4 million viewers for this year's Grammys mark the show's third-largest audience in this decade. The 2020 awards, which aired just before the first COVID-19 lockdowns in the US, drew 18.69 million viewers. During the pandemic years of 2021 and '22, viewership averaged under 10 million but increased to 12.55 million in '23 before hitting a post-pandemic high of over 17 million last year (2024).