'Squid Game' Season 3 smashes Netflix viewership records
What's the story
The final and third season of the acclaimed Korean series Squid Game has made history by becoming Netflix's biggest-ever TV launch for a non-English series within a three-day window. According to a Variety report, the show got over 60.1 million views within its first three days, setting a new record for this timeframe. The second season had 68 million views last December, but that took four days. This achievement also marks a significant milestone for non-English language content on Netflix.
Record-breaking views
Season 3 surpasses the viewership of Season 2
The show's success is even more impressive considering it was released on a Friday (June 27), meaning just three days of viewership data were available for Netflix's Monday-to-Sunday measurement cycle. In contrast, the second season had premiered on a Thursday, allowing four days to accumulate views.
Global success
Show is expected to continue climbing higher
Despite only having three days of data, Squid Game Season 3 outperformed many global Netflix shows and quickly ascended the ranks of the platform's most-watched non-English titles. The show is expected to continue climbing higher in the coming days. The franchise started in 2021 with its record-breaking first season, which remains Netflix's most-watched series ever.
Season details
Season 3 picks up from where Season 2 left off
Squid Game Season 3 continues to delve into themes of survival, betrayal, and moral complexity. The story follows Gi-hun played by Lee Jung-jae, as he tries to dismantle the dangerous competition from within, challenging the Front Man (Lee Byung-hun). The cast includes returning actors Lee and Byung-hun, alongside new additions Kang Ha-neul and Yim Si-wan. The season finale had also featured a surprise cameo by Hollywood actor Cate Blanchett, setting up a possible English-language remake of the show.