2023 Toyota Prius arrives with meaner looks and greener powertrain
What's the story
Toyota has taken the wraps off the highly-awaited 2023 Prius. The crossover is now available only in a plug-in hybrid avatar. This happens to be the fifth generation of the vehicle and it looks futuristic with a teardrop-shaped silhouette, lower stance, and sleek-looking front fascia. The car is powered by an all-new 2.0-liter, four-cylinder engine that generates 220hp of maximum power.
Context
Why does this story matter?
Toyota has been one of the earliest and staunch promoters of the strong-hybrid powertrain. The Prius was the world's first mass-produced hybrid passenger vehicle in 1997 and has been one of the bestsellers for the brand in various global markets ever since. The 2023 model gets a reworked styling and an updated tech-forward cabin, along with an all-new plug-in hybrid powertrain.
Exteriors
The crossover flaunts an all-LED lighting setup and designer wheels
The 2023 Toyota Prius has an aggressive design language and flaunts a muscular bonnet, sleek LED headlamps with C-shaped DRLs, a wide air dam, a raked windscreen, and a sloping coupe-like roofline. The car is flanked on the sides by ORVMs, black B-pillars, flared wheel arches, and designer alloy wheels. Connected LED taillamps and a shark-fin antenna are available at the rear end.
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It is backed by a 220hp, plug-in hybrid powertrain
The 2023 Toyota Prius is powered by an all-new 2.0-liter, four-cylinder engine that is paired with a 13.6kWh battery pack. The setup generates a maximum power of 220hp. The car now promises a range of about 94km in pure EV mode.
Interiors
The EV gets floating-type instrument cluster and infotainment panel
On the inside, the 2023 Toyota Prius has a spacious five-seater cabin and features a minimalist dashboard, premium upholstery, ambient lighting, a panoramic sunroof, a wireless charger, ventilated front seats, multi-zone climate control, and a multifunctional steering wheel. The crossover packs a unique-looking 'floating' instrument cluster and infotainment panel. The safety of the passengers is ensured by multiple airbags and ADAS functions.
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2023 Toyota Prius: Pricing
The pricing and availability details for the 2023 Toyota Prius are yet to be disclosed by the Japanese automaker. We expect the EV to carry a premium over the outgoing model, which retails at $25,075 (approximately Rs. 20.37 lakh) in the US market.