Ranveer Singh to endorse Nutella in India; exciting campaign ahead
What's the story
Ranveer Singh will be part of an exciting campaign on World Nutella Day, which is celebrated on February 5 (Sunday).
The actor has been roped in by Ferrero as the brand ambassador of its Nutella brand in the Indian market. The company has also announced this collaboration with Singh on its social media handles.
Interestingly, Singh is reportedly a huge fan of Nutella, too.
Collaboration
The brand's take on this new collaboration
Nutella India will launch an online limited-edition "Nutella Jar" featuring Singh as a giveaway. It is packaged in a box with a QR code, which—when scanned by a special Instagram AR lens—triggers Singh in an augmented reality avatar.
On collaborating with the Bollywood actor, Zoher Kapuswala, Marketing Head of Nutella, said, "His personality exemplifies energy which is in absolute sync with the brand's ethos."