Single-screen booking for 'Devara,' 'Bhool Bhulaiyaa 3,' 'Pushpa 2' begins!
What's the story
The second half of 2024 is set to be a bustling period for the Indian film industry with several major cinematic releases on the horizon. Anil Thandani, a leading distributor in India, has initiated booking screens for his three feature films slated for release that year: Devara, Bhool Bhulaiyaa 3, and Pushpa 2. Per Pinkvilla, Thandani is securing single screens well in advance to ensure a prominent showcasing of these films.
Booking strategy
'His idea is to lock all the commercials in advance...'
Thandani's strategy involves booking screens for all three films simultaneously—a move that gives his company, AA Films, an edge over other distributors. "His idea is to lock all the commercials in advance to ensure prominent showcasing for his projects," the source reportedly explained. It further added that Thandani is confident these films are potential money spinners and deserve ample showcasing in India.
Film releases
Release dates and cast details for Thandani's films
The first of Thandani's films, Devara, is set to premiere on September 27. This film marks the return of Jr. NTR to cinema after RRR and his first collaboration with Janhvi Kapoor. Bhool Bhulaiyaa 3 will be released during the Diwali weekend featuring Kartik Aaryan as Rooh Baba alongside Vidya Balan who returns to the franchise to reprise her iconic Manjulika role. The final release, Pushpa 2, is scheduled for December 6, with Allu Arjun returning as Pushpa Raj.