You can now order from Amazon Now in Delhi
What's the story
Amazon has expanded its quick commerce service, Amazon Now, to select areas of Delhi. The move comes after the successful launch of the service in Bengaluru last month. Abhinav Singh, Vice President of Operations for India and Australia at Amazon, said that "it's a large part of western Delhi right now," adding that "it's a very rapidly evolving network."
Growth strategy
Amazon Now's expansion plans
The e-commerce giant plans to scale its Amazon Now service in Delhi and Bengaluru over the next few months. After that, it will expand to other cities across India. The launch of this service comes as part of a larger trend in the industry, with players like Blinkit, Swiggy's Instamart, Zepto, BigBasket, Flipkart Minutes, and JioMart also making aggressive moves in quick commerce.
Operational model
A look at the dark stores
Amazon Now has already set up 10-15 dark stores in Bengaluru to support deliveries. The company plans to have a total of 300 such stores across Delhi-NCR, Bengaluru, and Mumbai by year-end. This aggressive expansion plan comes as Amazon competes with Flipkart Minutes, which aims to have 800 dark stores across India by the same time.
Services
What does Amazon Now offer?
The Amazon Now service offers a wide range of products, including vegetables, groceries, beauty and personal care items, home care products, snacks and beverages, as well as meat. On a related note, parent company Amazon is gearing up for its Prime Day event from July 12 to 14. This mid-year sales boost is crucial for the firm ahead of the month-long Diwali shopping season.