Kajol's 'Maa' expected to earn ₹6.5cr on Day 1
What's the story
Kajol's much-awaited horror film, Maa, hit the theaters on Friday. The Vishal Furia directorial has been released in competition with Housefull 5 and Aamir Khan's Sitaare Zameen Par. Despite the stiff competition, early estimates suggest that the film may collect between ₹4.5cr and ₹6.5cr net on its opening day, per Pinkvilla and Koimoi.
Box office potential
'Maa' aims for higher estimates, could surpass 'Deva'
If Maa manages to hit the higher end of the estimated range, it could surpass Shahid Kapoor's Deva, which collected ₹5.78cr. A collection of over ₹6cr would place it in the 10th position among the highest Bollywood openings of 2025 so far. The film has been certified UA 16+ by the Central Board of Film Certification (CBFC), making it suitable for viewers aged 16 and above.
Marketing strategy
Ajay Devgn offers 'Buy 2, get 1 free' ticket deal
To boost advance bookings for Maa, Ajay Devgn announced a limited-time "Buy 2, Get 1 Free" offer. He took to X (formerly Twitter) to promote the deal, which is valid until Friday. The film has a runtime of two hours and 15 minutes and is expected to deliver a fast-paced horror experience rooted in mythology and maternal instincts.
Film overview
'Maa' explores the bond between a mother and daughter
The film follows Kajol as a mother who goes on a road trip with her daughter. What begins as a fun trip to reconnect turns into a nightmare as they encounter eerie supernatural forces linked to a cursed tree and a legend. The film reportedly blends Indian folklore with chilling horror elements. It also stars Ronit Roy in an important role.