Netflix renews 'Outer Banks' for 5th and final season
What's the story
Netflix has announced the renewal of its popular action-adventure series, Outer Banks, for a fifth and final season. The news comes just ahead of the release of Season 4 Part 2 on Thursday, November 7. The trailer for this upcoming part was recently revealed at Poguelandia LA, a live fan event organized as part of Netflix's brand expansion strategy for Outer Banks.
Creator's insight
'Outer Banks's creators shared vision for final season
The co-creators and executive producers of Outer Banks, Jonas Pate, Josh Pate, and Shannon Burke, have detailed their decision to end the series after five seasons. They said the show was first inspired by a 2017 photo of teenagers on a beach at dusk during a power outage. "From this beginning, we imagined a mystery that would lead to a five-season journey of adventure, treasure hunting, and friendship," they said.
Twitter Post
Twitter Post
The ride ain't over yet 💥 Outer Banks will return for a 5th and final season! pic.twitter.com/503cGsoHsU
— Netflix (@netflix) November 4, 2024
Season 4 impact
'Outer Banks's Season 4 success and unique release strategy
The first part of Outer Banks Season 4 debuted at #1 in the global top 10 English TV after its release on October 10. It has stayed in the top 10 for three weeks since and is likely to extend that streak to four weeks. Netflix's decision to release Season 4 in two parts highlights the show's success and is a strategy being employed for some of Netflix's biggest shows like Stranger Things, Bridgerton, and Emily In Paris.
Cultural influence
'Outer Banks' cultural impact and popularity
Since its April 2020 launch, Outer Banks has spent 27 weeks in the global top 10 English TV list. The show, which takes place in a North Carolina beach community divided into the rich Kooks and the not-so-fortunate Pogues, became a cultural phenomenon almost immediately. Its young cast, including Chase Stokes and Madelyn Cline, saw their Instagram followers jump from 6K and 552K to 8.2 million and 16.8 million respectively after the series debut, as pointed out by Deadline.
Brand growth
'Outer Banks's brand expansion and merchandise
Taking advantage of Outer Banks's popularity, Netflix has been hosting an annual Poguelandia live music event for fans. The event includes recreations of some of the series' signature sets, appearances by the main cast, themed food and drinks, and live performances. Apart from this, Netflix also released a mobile game Stories: Outer Banks and launched OBX merchandise in collaboration with brands like PacSun, Lottie London, and Byrd.