Fitbit: News

Fitbit is an American consumer electronics and fitness company headquartered in California. The company was founded in March 2007 in Delaware, USA by James Park and Eric Friedman. Today they serve as the company's CEO and CTO respectively. For a while, Fitbit was the world leader in wearable technology. It claims to have sold over 100 million devices that cater to 28 million users. The company's IPO offered in May 2015 was filed for $358 million. Now, the company has transitioned its vision to become a "digital healthcare company". Of late, Fitbit has been facing increased competition from affordable wearable devices with similar feature sets manufactured by the likes of Xiaomi and Apple. The company is now owned by Google after the search giant acquired it for $2.1 billion in 2019. The acquisition was completed in January 2021 following the long-drawn process of regulatory approvals. Fitbit shareholders overwhelmingly approved of Google’s move to acquire the company.

01 Apr 2024


Amping up your fitness levels just got easier! Here's how 

Fitbit is a popular fitness tracker that helps users monitor their physical activity, sleep patterns, and overall health.

20 Mar 2024


Fitbit to soon announce Gemini-powered AI health coach

Google is joining forces with Fitbit, a company it purchased in 2021, to create an Artificial Intelligence (AI) model that will deliver personalized health advice.

18 Mar 2024


Google revamps Fitbit branding, unveils new additions to store

Google is bidding farewell to the "Fitbit by Google" label, three years after the acquisition of the popular wearables brand.

31 Jan 2024

Fitbit Charge 5

Fitbit Charge 5's latest update renders device unusable

A recent software update for Fitbit Charge 5 has left over 100 users frustrated, as their devices have become practically unusable.

15 Jan 2024


Fitbit Help Center moves to Google domain: Check what's new

Fitbit's Help Center is now hosted on Google's pre-existing support infrastructure.

11 Jan 2024


Google fires hundreds of employees; Fitbit leaders also exit

Google has started a major restructuring of its Devices & Services teams, which oversee products like Pixel, Nest, and Fitbit, as per a 9to5Google report.

17 Oct 2023


Google is offering Fitbit users $25 to 'study' their sleep 

Google is stepping up its game in the world of sleep health with a new Sleep Quality Study, conducted through its Health Studies app.

Fitbit's AI chatbot will serve as your personal fitness coach

Google has unveiled an exciting new "generative AI" feature for the Fitbit app, set to launch next year as part of the Fitbit Labs program.

29 Sep 2023


Fitbit Charge 6 launched at $160: Check full specs, features

Fitbit has just launched the Charge 6, a fitness tracker with enhanced health and fitness monitoring capabilities. This comes ahead of the Google Pixel 8 series launch event on October 4.

26 Sep 2023


Fitbit Charge 6 renders leak ahead of Pixel launch event

Google's other big product launch this year in the wearable category besides Pixel Watch 2, will be the Charge 6.

02 Aug 2023


Google's Fitbit app to sport a new design, additional features

Fitbit users, get ready for a major app redesign led by Google that is set to be released later this year.

26 Jun 2023


Best smartwatches under Rs. 25,000: Is yours on the list

India's smartwatch market witnessed a staggering YoY growth of 171% in 2022.

12 Jun 2023

Google Pixel Watch

Google Pixel Watch gets SpO2 tracking ability: How to use

Google is finally allowing blood oxygen saturation (SpO2) tracking on the Pixel Watch. The ability is discreetly making its way to some smartwatches.

11 Oct 2022

Google Pixel Watch

Google Pixel Watch will get 3 years of WearOS updates

Just a few days after its debut, Google has now released a short document on the software updates for its first-ever smartwatch.

08 Oct 2022


Google Pixel Watch v/s Apple Watch Series 8: Specifications compared

After weeks of rumors and tip-offs, Google's first-ever smartwatch, the Pixel Watch, is finally here.

02 Oct 2022

Google Pixel Watch

Leak reveals Google Pixel Watch's band styles and watch faces

Google will launch the Pixel Watch on October 6. Just days ahead of the announcement, SmartDroid has leaked a bunch of images of the wearable, revealing some watch faces and band styles.

31 Aug 2022


Google Pixel Watch to be priced at around $400

Google will launch the Pixel Watch at around $399 (nearly Rs. 31,700) in the US, according to 9to5Google.

03 Mar 2022


Fitbit recalls nearly 1.7 million Ionic smartwatches: Here's why

Fitbit, in conjunction with the US Consumer Product Safety Commission (CPSC), has announced a voluntary recall of its Ionic smartwatches around the world due to safety concerns.

26 Aug 2021

Latest Tech News

Fitbit Charge 5, with ECG support, launched at Rs. 15,000

Fitbit has launched its latest health and fitness tracker, the Charge 5, in India at Rs. 14,999. However, the official sale date is yet to be revealed.

23 Aug 2021

Latest Tech News

Fitbit Charge 5 to offer ECG support and stress management

Fitbit is likely to launch a new Charge 5 fitness band in October this year. It will succeed the last year's Charge 4 with a revamped design and new health features.

14 Aug 2021

Fitness and Health

Diabetic patients could better their lifestyle with Fitbit's latest partnership

Fitness trackers have grown more affordable but people still refer to them colloquially as "my Fitbit" even if their device is of another make. Fitbit plans to double down on this effect by helping people monitor their lifestyle and steer clear of diabetes.

03 Aug 2021

Latest Tech News

Fitbit launches Luxe fitness band in India at Rs. 11,000

Fitbit has launched its latest Luxe fitness band in India. It comes in two versions - vanilla Luxe and Luxe Special Edition.

26 Aug 2020


NewsBytes Briefing: Chrome getting major speed improvements, and more

In the updates since last night, Google announced new features for Chrome, aimed at making the browser faster and power-efficient.

04 Aug 2020


EU launches in-depth investigation into Google's acquisition of Fitbit

The European Commission has launched an in-depth investigation into Google's acquisition of wearable company Fitbit.

01 Apr 2020


Fitbit Charge 4, with built-in GPS, launched at Rs. 15,000

As a sequel to the Charge 3 fitness tracker, Fitbit has now launched the Charge 4 in India as well as other global markets.

23 Mar 2020


Fitbit Charge 4 leaked renders reveal a Charge 3-like design

Fitbit is gearing up to launch Charge 4 as a follow-up to its popular Charge 3 fitness band. The renders of the upcoming wearable have surfaced online, revealing a design that is almost the same as Charge 3.

09 Mar 2020


Apple Watch to get blood oxygen detection feature soon

Apple is working on expanding the health monitoring capabilities of the Apple Watch with a couple of new features.

01 Nov 2019


Google acquires wearables brand Fitbit for $2.1 billion

Google has announced that it has "entered into a definitive agreement to acquire Fitbit," a leading manufacturer of fitness trackers and smartwatches, for approximately $2.1 billion.

01 Nov 2019


India is second-most sleep deprived country, claims Fitbit survey

Indians are the least active and second-most sleep deprived people in the world, according to a survey by Fitbit - a renowned maker of fitness trackers and smartwatches.

17 Oct 2019


Fitbit Versa 2 launched in India at Rs. 21,000

As the sequel to one of its best-selling Versa smartwatches, Fitbit has launched the Versa 2 in India.

27 Aug 2019


Singaporeans are getting free Fitbits, but there is a catch

People living in Singapore will soon be eligible to bag free Fitbit-made smart bands.

18 Jul 2019


Hackers can track you via Fitbit, other smartbands: Here's how

If you own a Fitbit, chances are your device has a critical Bluetooth vulnerability, one that could allow hackers to track you.

07 Sep 2018

Rahul Gandhi

To counter haters, Congress shares RaGa's Fitbit numbers from Kailash-yatra

Rahul Gandhi's Kailash Mansarovar Yatra is being widely discussed in Indian politics (for reasons unknown) and now Congress, in a bid to take haters head-on, has shared Fitbit numbers of the party president's pilgrimage.

22 Aug 2018


Fitbit Charge 3 launched in India, starts at Rs. 14,999

As the successor to 2016's Fitbit Charge 2, US-based Fitbit has launched its Charge 3 in India.

06 Jun 2018


Fitbit says it has shipped over 1 million Versa smartwatches

Fitbit has shipped over 1 million units of Versa smartwatch since its launch earlier this year, the company announced in a statement.

14 Mar 2018

Health & Wellness

Fitbit launches Ace, a fitness tracker just for kids

With several companies including Garmin already offering wearables for kids, Fitbit's newest fitness tracker is not much of a surprise. However, the company is definitely late to catch up with the trend.

04 Mar 2018


Global wearables market grows 7.7% in Q4 2017, Apple leads

According to data from IDC's WorldWide Quarterly Wearable Device Tracker, total shipment volumes for Q4 2017 reached 37.9 million units, up 7.7% from the 35.2 million units shipped in the same quarter in 2016.

30 Nov 2017


This "Smart Condom" can rate your sexual performance, detect STD

More and more things are becoming "smart" every day, and unique gadgets/devices are hitting the market, thanks to technology!

18 Jul 2017

Health & Wellness

This sensor can turn any fabric into a fitness tracker

Harvard University researchers have developed a highly sensitive, soft capacitive sensor made of silicone and fabric that can turn any piece of clothing into a fitness tracker.

01 May 2017


Wearables emerge as an ally, help authorities in busting crimes

"I deduce that the victim had 4 hours of sleep last night, then she went to the park to jog, around two hours later she had the altercation and died."

28 Apr 2017


US: Fitbit Flex 2 tracker explodes on Wisconsin woman's arm

A Wisconsin woman suffered second-degree burns when the Fitbit Flex 2 - a fitness device - she was wearing on her arm caught fire.

09 Dec 2016


Fitbit snags smartwatch company Pebble

American fitness company Fitbit has acquired smartwatch maker Pebble for less than $40 million.